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020 VISP Why Engineers Should Love Marketing

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WendyCovey100In this episode of the VI Shots Podcast. I sit down with Wendy Covey, from Trew Marketing. Wendy founded Trew Marketing with Rebecca Geier back in 2008. Since then, their company has focussed on helping engineering companies uncover their unique voice in the marketplace. As you’ll hear in this interview. Sometimes in order to grow your customer base you need to narrowly focus your marketing message.

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Hey, this is Michael Aivaliotis! Thanks for reading my post, listening to the podcast or watching the video on this page. When I’m not posting content on this site, I help companies develop automation powered by LabVIEW. If you want to find out how I can help you succeed with your next LabVIEW project – Contact Me.