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020 VISP Why Engineers Should Love Marketing

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WendyCovey100In this episode of the VI Shots Podcast. I sit down with Wendy Covey, from Trew Marketing. Wendy founded Trew Marketing with Rebecca Geier back in 2008. Since then, their company has focussed on helping engineering companies uncover their unique voice in the marketplace. As you’ll hear in this interview. Sometimes in order to grow your customer base you need to narrowly focus your marketing message.

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About the author: Michael Aivaliotis has been working in the test and measurement industry since 1993 with LabVIEW 3.0. He started his career as a test engineer and quickly fell in love with the graphical programming paradigm that LabVIEW provided. Since then, he’s worked on or developed an incredible number of complex test systems in electronics, semiconductor, automotive, telecom, biomedical and other industries. He’s an Certified LabVIEW Architect and a Certified LabVIEW Instructor. He also has the distinction of being among a select few LabVIEW Champions. In 2002, he created the LAVA Forums which have now become the largest independent online LabVIEW community. Email Me